ActivTrak, Inc., a leader in workforce analytics and productivity management software, today announced $50 million in Series B funding to scale go-to-market activities in sales, marketing, and channels, and expand platform capabilities using AI-driven analytics to help companies better understand and optimize how digital work gets done. Sapphire Ventures led the round with Elsewhere Partners participating, bringing ActivTrak’s total funding to-date to $77.5 million.
“Our goal is to bring context to digital work data, providing productivity insights that help companies identify work patterns, set benchmarks, and optimize and sustain outcomes for ongoing success,” said Rita Selvaggi, CEO of ActivTrak. “Sapphire Ventures has a deep track record of investing in next-generation technology companies that leverage the power of analytics to change how people live and work. I’m thrilled to join their portfolio of companies as we continue to grow and capitalize on opportunities in this space.”
With this latest round of funding, ActivTrak will invest in product innovation to deliver tools for better decision-making, workload distribution, and employee engagement. This will include expanded integrations with third-party data sources and technology partners; enhanced machine learning and AI recommendations and workflows; and increased automation that eliminates manual work and increases business velocity.
Announcement: ActivTrak Raises $50 Million in Series B