BrightPlan, a leader in Total Financial Wellness, today announced that it has closed a $9.5 million Series A funding round led by the Fremont Group and the Cynosure Group, and joined by Still Capital Partners and Hawk Partners. The investment comes on the heels of a year of strong growth for the company, which saw a nearly fivefold increase in annual recurring revenue awarded and several new enterprise customers in 2020, including Genesys and Rubrik.
“Last year put the focus back where it should be―on benefits that really matter to employees,” said Marthin De Beer, BrightPlan founder and CEO. “Today’s workforce ranks financial wellness as more important than healthcare benefits and seeks solutions to address soaring financial stress. With this new funding, BrightPlan will expand our efforts and partner with more companies to engage employees on their financial futures while fueling business growth. Our goal is to democratize financial wellness and make Total Financial Wellness a ‘must-have’ benefit for every enterprise.”
This round will drive expansion and continued product innovation for the BrightPlan platform, enabling positive financial outcomes for enterprises and their employees.