how.fm Raises $2.8M to Expand Digital Training for Manual Workers

Cologne-based how.fm, creator of a digital training platform for manual workers, has raised $2.8 million in additional seed funding after emerging from stealth mode one year ago. The round was led by Kindred Capital and Capnamic Ventures, joined by tiny.vc, trivago founder Rolf Schrömgens, and the founders of Blinkist and Just Spices.
Despite attempts to automate manufacturing and logistics at scale, the realm of blue-collar workers lags behind. Only an estimated one percent of enterprise software funding has gone toward hourly work, despite such workers making up 80 percent of the global workforce.
That’s the gap the German startup wants to fill. Its platform is a digital coach for worker onboarding, training, and performance support, which covers health and safety, compliance training, and actual work procedures such as packing processes.